The Auchan Korzó Children's Day event in Soroksár was a great success
Shopping centers are operating in an industry characterized by increasing competition, partly due to the inevitable overlap between the range of goods and shops, partly due to the growing importance of internet shopping and changing consumer habits. In addition, the prolonged pandemic has even further increased the demand for convenience services and hence for web shops.
In this challenging market environment, in addition to the tenant mix, customer experience is becoming an increasingly important factor, meaning that shoppers wish to gather positive experiences during their visit, making it worthwhile to get in their car. The sustainable operation of shopping complexes, the availability of green spaces and, most importantly, the variety of entertainment possibilities and events are becoming a priority not only for us as operators, but also for the conscious consumer.
At Nhood, we look at all our activities in the triple dimensions of People, Planet and Profit, and therefore, our events aim to make our shopping centers vibrant meeting places for all ages. We are well aware that more frequent and longer stays by our visitors not only generate more traffic, but also more diverse commercial opportunities (shopping, dining, services, etc.) for our tenants.
The Children's Day event, held on the last Saturday of May met this vision in every aspect. Organized in the food court of Auchan Korzó Soroksár, the event provided many hours of fun for all: balloon-folding, face painting, a drawing competition and an exciting prize draw, in addition, visitors also the opportunity to watch two concerts. From 11.00 the Kolompos Ensemble and from 2.00 p.m. Tibor Kocsis entertained the audience.
Gergely Fonay, Head of Marketing of Nhood Hungary commented:
“We were happy to finally be able to hold this family day as we didn’t have the opportunity to organize events for two years due to the pandemic. We promoted the event with integrated, online and offline tools, including a radio spot, posters, and social media platforms. In addition to promoting the programs, we also emphasized in the message that attractive offers and a renewed food court await customers at the site. Perhaps it is also due to the intense campaign that the event received so much interest. We were especially pleased that we could welcome families at our recently renewed venue in an aesthetic setting. While the children had fun, parents could shop or run errands, but the food court was also available during the programs. With our events, we would like to show that Auchan Korzó offers enjoyable pastime for all ages. Given the great success, we are planning to have many similar family programs in the future.”