We also support the fight against breast cancer with awareness t-shirts

As well as donating money, we believe it is important to raise awareness of the importance of screening and early detection.

Breast cancer is the most common type of cancer in women. Every year, 7,000 patients are diagnosed with breast cancer in Hungary, and the disease claims the lives of more than 2,000 women every year. We consider it essential to support the fight against breast cancer, not only because of the female customers of the Auchan Korzós we operate, but also because of our female employees and Nhood's humane values of caring for people and the planet. It is important to mention that breast cancer is not only a disease of women, but in a small percentage it also occurs in men. Therefore, breast cancer cannot be taboo, it is important to talk about it.

Just as last year, our company is supporting the work of the Breast Cancer Cure Foundation, the largest Hungarian organization for breast cancer research, treatment and self-help groups with a donation of HUF 500,000. In addition to the donation, it is equally important for us to follow the work of the foundation and to use our own means to raise awareness of the importance of screening, as breast cancer can be cured if detected early and if therapy is started in time.

Therefore, Dóra Diána Szemerédi, Senior Manager of CSR and Internal Communications and Gergely Fonay, Head of Marketing, recently visited a therapy group, run by the foundation,  
that helps breast cancer patients to cope with the trauma they have been through. Mental health care is a crucial factor in the recovery of cancer patients, as is the emotional stability of the patients and their relatives. One of the most effective forms of rehabilitation is group therapy, where participants can talk to each other, engage in creative activities and draw strength from the support of the community. The group at Uzsoki Hospital is led by xy psychologist. Our colleagues presented her as well as the group members with the T-shirts we had made to raise awareness about the disease and the importance of prevention. 

In connection with the donation, Dóra Diána Szemerédi, Senior Manager of CSR and Internal Communications said:

“It was a great feeling to visit the group session and bring joy with our T-shirts to the people there. It is unfortunate that Hungary has the highest proportion of cancer deaths in the EU in terms of population, so prevention, timely screening and information are of paramount importance. The foundation is doing an outstanding work in the rehabilitation of cancer survivors, and we are honored to be able to support their work with our financial means."